The profiles below illustrate the kind of work RAAGX does — the shape of the brief, the approach, and what gets built. Full artist case studies are added as projects move from pilot to public.
Independent hip-hop artist, established local following, preparing for an international release push.
A strong local fanbase built mostly through live shows and social media, but no system to capture fan details or stay in touch between releases.
Defined a clear brand archetype to anchor the artist's story across releases, then built a fan engine — landing page, email sequence, and CRM — to start converting social followers into an owned list.
Brand identity guide, fan landing page, welcome email sequence, and a fan CRM ready to plug into release campaigns.
Electronic producer and DJ, building toward a defined creative era and live show circuit.
A growing catalogue of music and a recognisable sound, but a fragmented visual identity across different platforms and releases.
Developed a unified brand direction tied to the artist's upcoming "era," then layered the fan engine and ongoing creative direction on top — positioning every release as part of one story.
Full brand identity system, fan engine, content direction for releases, and ongoing campaign support under the Full Studio tier.
Tell us about your project and we'll map out what a RAAGX build could look like for you.